The speaker audience connection is rooted in the psychology of the teacher student. The goal of the speaker is not to impress, but to emotionally connect. When the audience connects with your content and can see themselves in your stories, it results in an instant relationship. On the contrary, rookie speakers sometimes miss this strategy...
I’ve seen many thought leaders get publicity, yet only a small percentage understand how to turn press coverage into cash. At the peak of my career as an author, I was doing 75-100 television interviews per year, hundreds of radio shows, magazine, newspaper and online interviews, and we were earning approximately 10 times what we...
Vernice “Flygirl” Armour is what’s known as a “darling’ in the professional speaking business. In just 4 years, she went from being a motorcycle cop/ combat helicopter pilot to 7-figure speaker. Today, Vernice commands $50,000 per speech. This is a short clip from the hour long interview I conducted with her. If you like the...
How do you turn one radio or podcast interview into a hundred? The short answer is referrals, but how do you get the referrals? Radio and podcast interviews are valuable for speakers because they’re usually much longer than television. While most television interviews run 3-5 minutes, most radio interviews are 15-20 minutes. Podcast interviews usually...
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Most speakers select 1 of 3 markets to target: Corporate, Public or Association. Some topics only lend themselves to certain markets, others span the spectrum, which is the case for me as a speaker on mental toughness. In professional speaking, we define the market by who pays the fee. Since most associations demand a steep...
In my first audition for Bill Gove, the father of professional speaking, he suggested that I become a college professor. Since that was the last thing I wanted to do, I asked Bill to teach me how to make the transition from teacher to speaker. This video, shot at the Bill Gove Speech Workshop, tells...
Larry Wilson (1930-2013) ranks among the highest grossing corporate speakers of all-time. After his 5-year mentorship with Bill Gove, (1912-2001) the father of professional speaking, Larry founded Wilson Learning, which became the 2nd largest training company in the world. Bob Proctor called Larry Wilson, “The smartest guy in the history of personal development”. In this...
Since 1947, the Bill Gove Speech Workshop has trained more 6 and 7 figure professional speakers than any program in history. Graduates include platform legends like Bob Proctor, Jeanne Robertson, National Speakers Association Founder Cavett Robert, Wilson Learning Founder Larry Wilson, Vernice “Flygirl” Armour, Chicken Soup for the Souls’ Mark Victor Hansen, Don Hutson, Jim...
Award-Winning Publicist Bruce Serbin joins us on the Personal Development Podcast for an in-depth interview on how authors, speakers and coaches can generate publicity to promote their business and brand. Bruce has been my personal publicist since 2009, and he’s booked me on hundreds of television and radio shows, newspaper and magazine interviews and online...