In this short (2 minutes) video I discuss the #1 reason keynote speakers fail in this business. After earning over $13 million in speaking fees, I’d attribute most of my success to making sure I covered this one area well. Luckily I had the best mentor in the business, the great Bill Gove, the father of professional speaking. Bill drilled this lesson into my head for the 5 years we spent on the road together speaking in many of the largest auditoriums in America. Bill’s teaching lives on in the Bill Gove Speech Workshop, and the more advanced course, the Million Dollar Speakers Club.