Secret #48: You must be able to clearly articulate your value proposition. Here’s the undeniable fact: COVID-19 has changed the professional speaking business forever…but not necessarily in a bad way. Just like the industry fall-out from the great recession, the best speakers rose to even greater heights as the mediocre speakers went out of business. The key is getting better on the platform as well as creating and communicating your value proposition. Being a great speaker is expected, but it’s not enough to make you successful in an industry where the top speakers are masters of their unique message and how to market themselves. Watch this short video where I explain exactly what you need to do in order to thrive in this new environment.